Pelican Jade: Handcrafted Jewelry Crafted by the Finder & Founder

Pelican Jade is a coastal-born brand rooted in the pursuit of rarity, craftsmanship, and respect for the natural world.

 

Founded by Big Sur–based jade hunter and ocean diver Micheal Emm, the brand reflects a life shaped by the elements—where discipline, patience, and instinct guide every discovery.

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What began as a personal search for beauty beneath the surface has evolved into a refined body of work defined by authenticity and intention.

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Emm dives for genuine nephrite jade from the rugged and unforgiving coastline of Big Sur, California—where the Pacific meets ancient stone. Each piece is hand-harvested from the ocean, shaped over millions of years, and revealed only through experience and persistence.

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No two stones are alike. No two finds are guaranteed.

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Every piece created carries the mark of its origin—raw, elemental, and enduring. Designed and crafted in small batches, his work reflects a commitment to quality over quantity and a belief that the most meaningful objects are those that are earned.

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Pelican Jade is more than a collection of objects. It is a reflection of a life lived outdoors—diving, climbing, riding, and creating with purpose. Each piece holds the spirit of the coast and the story of the hunt.